Jennifer McNew
Founder & Lead Strategist
Jennifer built her career across project management, business development, marketing, digital platforms and hands-on implementation. She is the strategist clients call when they know something needs to change but cannot yet see the full path forward. Her work spans brand, websites, Shopify, customer experience and business systems, allowing her to see how one decision affects the rest. She turns complexity into a practical plan and stays involved through execution and team training so the work becomes useful inside the business.
Kevin McNew
Director of Business Development & Client Relations
Kevin brings years of sales, account management and customer-relationship experience, including work in oil and gas and his service as a United States Marine. He knows how to open a conversation, earn trust and stay connected long after the first meeting. At Shadow, Kevin leads business development and client relationships, keeping communication moving, following through on commitments and making sure clients feel taken care of from the first conversation through completion. His persistence and genuine investment in people give every client a direct advocate throughout the work.
